Craib has just completed the development of a new brand for Canadian Oil Sands (COS). COS provides an investment opportunity in the oil sands through its interest in Syncrude, a leader in Canada’s oil sands industry.

One of the most important components of the brand identity is the logo – comprised of two elements: the droplet leaf and corporate signature. The leaf is composed of five ‘droplets’, and symbolizes COS’s investment in Syncrude. The droplets illustrate the prime purpose of Syncrude’s operation: to extract oil from the sands and refine it into a product ready for use by its customers.

Applications so far includes a complete stationery package, corporate website and work is under way on the COS 2010 Annual Report which is released at the end of March. Visit the COS website at www.cos.com. For more information about what Craib can do for your brand contact Courtney Craib at 416-363-5205 ext. 222 or courtney@craib.com