TD’s mission of “Building a Better Bank” is a journey of continuous improvement. It’s a process that begins with a commitment to being a responsible bank and is reinforced with feedback from stakeholders to ensure that they’re on the right track.

Craib helped TD with this reporting mandate by creating a fully interactive PDF report, Executive Summary report and Community Highlights report. The design relies on simplified metrics and icons to help narrate this very complex business. In addition to design and production, our in-house strategist is responsible for editing the report to create a single-unified voice in the TD brand language and tone.

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