Sustainability
and ESG
ESG and Diversity & Inclusion. These are more than just buzzwords to us.
Craib understands the value of a good reputation. It is what has driven our company’s success in business over the past 50 years.
We help our clients build trust, credibility and reputational advantage with their key stakeholders by developing and communicating a strong track record of environmental, social and governance (ESG) performance.
Our experienced team will work with you to develop sustainable strategies and compelling communications to build the trust, goodwill and ESG profile that today’s global marketplace demands.
Meeting your business and reputational goals
Responsible, sustainable businesses seek to build long-term financial and societal value, while also protecting resources and vulnerable stakeholders. We help our clients navigate these challenges and deliver sustainable strategies and compelling communications.
TD Bank Group
Committed to ESG
Craib helped TD Bank with its ESG disclosures by creating a fully interactive PDF report, executive summary report and community highlights report. The design relies on simplified metrics and icons to help narrate TD’s very complex business. In addition to design and production, our in-house strategist was responsible for editing the report to create a single-unified voice in the TD brand language and tone.
How we helped
TD’s suite of award-winning ESG reports contains every piece of disclosure possible. Through our thoughtful design and visual story-telling capabilities, Craib has underscored TD’s brand purpose, unified its voice and demonstrated the bank’s commitment to a more inclusive and equitable tomorrow.
What we did
ESG Report
TD Ready Commitment Report
Climate Action Report
Diversity and Inclusion Report
Public Accountability Report
We help you communicate with your ESG principles front and center
How we do it
Strategy
Materiality Assessments
Frameworks, governance & KPIs
Sustainability benchmarks and standards
Initiatives and action plans
ESG guidance
Creativity
Creative proposition development
Campaign themes
Design and art direction
Narrative development
Communications strategy
Engagement
Sustainability campaigns
Sustainability reports
Advertising and change management
Integrated reports
Stakeholder engagement
Diversity, inclusion and gender issues
Branded sustainability plans
Infographics and films
Impact reporting
Issues reports and communications